Before HOFLORE, there was a sketchbook, set aside for a dream of a master's in the United States. Then a career in tech. A startup of his own. Then came a year that pulled the focus out of everything he'd built. Living in a small Brooklyn apartment, he needed something big enough to build his way out of it. He found his old sketchbook while unpacking a box he'd never gotten around to opening, and in that moment, decided to start again, from a blank page. HOFLORE is what came next.